MGA Partners with Callaway
ELMSFORD, N.Y. (January 9, 2017) – The Metropolitan Golf Association, one of the nation’s oldest and largest amateur golf associations, is pleased to announce Callaway Golf as the MGA’s Championship Partner. In this capacity, Callaway will be the “Official Equipment Sponsor of the MGA” and will work with the Association to provide original content of interest to MGA members across all platforms.
“Callaway is one of the premier brands in the golf industry, and we are thrilled to partner with them in an official capacity,” said MGA President Michael Sullivan. “Callaway’s brand image and passion for the game aligns very well with the focus of the MGA as well as the MGA Foundation. We’re looking forward to incorporating Callaway’s support of golf and its leadership in product innovation with our MGA events, while also working with them to create exciting new multi-media content that will be of high value and interest to our members.”
As the MGA’s Championship Partner, Callaway will tie its name to some of the country’s oldest and most prestigious regional championships, including the Met Open, Ike Championship and MGA Senior Open. The Carlsbad, Calif., based company will also be integrated into a number of junior golf initiatives conducted by the MGA Foundation, including the Met Junior Championship sponsored by MetLife, Carter Cup, and Williamson Cup, and will be the launch sponsor for the MGA’s first-ever Junior Player of the Year award.
As an exciting component to the partnership, the MGA will work with Callaway’s in-house production team to develop engaging video series, podcasts, graphics and other unique content throughout the year for MGA members, all of which will be housed on mgagolf.org and callawaygolf.com.
Callaway will also become the presenting sponsor of MGA Play Days, one-day events that offer MGA members of all ages and abilities the opportunity to play some of the Met Area’s best courses in a fun atmosphere.
“If you’re talking about history, tradition and dedication to the game, the Met Area is second to none. We couldn’t be more excited and proud to associate ourselves with the MGA,” said Harry Arnett, Callaway’s SVP of Global Marketing. “Our missions are similar in that we both want to serve and constantly engage with golfers. For us to be able to connect with MGA members, not only with our industry-leading technology but with our content innovation as well, it’ll be a big win for everyone.”