vineyard vines Teams up with Jason Dufner
ELMSFORD, N.Y. (January 12, 2015) - vineyard vines, the first Official Apparel of the MGA, announced today a deal with the 2013 PGA Championship winner Jason Dufner. Dufner is the first PGA TOUR player to have vineyard vines as his official apparel provider. In 2014, the MGA announced a multi-year strategic partnership with the Stamford, Conn., based company as they launched a new golf performance line. In its role as a partner of the MGA, vineyard vines provides apparel at numerous MGA Championships and events, and helps outfit MGA staff and volunteer committee members.
Below is the full announcement from vineyard vines:
Stamford, CT (January 12, 2015)— Brothers Shep and Ian Murray, CEOs and co-founders of vineyard vines announced today that they have inked a deal with PGA Tour pro golfer Jason Dufner as his official apparel provider. Dufner, winner of the 2013 PGA Championship, will sport VV’s signature pink whale logo on the left sleeve of all his apparel. vineyard vines will dress Dufner in an expanded golf collection featuring a wider selection of performance apparel, all available for sale beginning in Fall 2015.
“We identified a natural partnership between Jason Dufner and vineyard vines, he’s a great advocate for Every Day Should Feel This Good,” said Ian Murray, vineyard vines CEO and co-founder.
“This is the first time in the history of our brand that we’ve worked with this type of partner, someone who embodies and can represent the vineyard vines lifestyle. Jason and his wife, Amanda, are aligned with so many of our core values most importantly having fun and giving back,” said Shep Murray, vineyard vines CEO and co-founder.
“I’m thrilled to be working with vineyard vines,” said Dufner. “Shep & Ian have built an empire dressing people for the Good Life. I love what they stand for and I’m excited to bring the brand to the PGA Tour and golf fans in a big way.”
Throughout the PGA TOUR season, Dufner will sport vineyard vines’ classic golf wear including polos, ¼ zips, cashmere v-necks, performance merino and high end suede and exotic leather belts. In addition, Dufner will be wearing vineyard vines’ recently launched performance golf apparel including polos in jersey and performance oxford pique, and soon to be launched comfort links pants and mid-calf performance socks.
Dufner is a three-time PGA TOUR winner who claimed his first major championship victory at the 2013 PGA Championship. He was a member of the 2012 U.S. Ryder Cup Team and the 2013 U.S. President’s Cup Team.
vineyard vines®, a company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at over fifty freestanding stores.Th